We Help Companies Grow Sales and Build Markets by Implementing Effective, Simple, Proven Marketing Systems

Put your Marketing and Lead Generation on Auto-Pilot

Welcome to StrategyPeak.com, the Sales & Marketing Strategy site of Acton Consulting Ltd.  We help companies grow sales and build markets by embracing the Seven Key Marketing Principles every business needs to thrive. Our approach employs The  Duct Tape Marketing System, which over the last 20 years has become a proven method to deliver sales and market growth.

Download our FREE 7 Steps to Marketing Success Guide

7 Core Principles to Marketing Success

1) Strategy before tactics - Determine a marketing strategy and then build your marketing activities around delivering on the strategy. The concept of a marketing strategy begins with determining and narrowly defining your ideal client and creating and communicating some key point of differentiation.

2) Narrow market focus - Stop trying to be all things to a very large market. Concentrate your marketing efforts on a small, niche market and become the dominate player.

3) Differentiate - Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.

4) Marketing materials should educate - No one likes to be sold to. Create brochures, websites and other forms of communications that allow your prospects to fully experience your expertise.

5) Orchestrate the lead generation trio - With a fully functioning lead generation system in place, a large portion of your leads can originate as referrals, but by building out your system with the addition of advertising and public relations, you amplify your efforts in each. When a prospect comes into contact with your advertising message, reads about your new product in a trade journal, and then gets invited to your educational workshop by their accountant, they’ve practically sold themselves.

6) Create a total web presence - It’s simply not enough to have a website and think you’re really participating online. The majority of purchase decisions made today involve some amount of research online. Today’s business must be easily found online, easily engaged, and easy to communicate with. This requires a major focus on SEO and social media participation.

7) Live by a marketing calendar - The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day, week, and month.