Looking for a Sales & Marketing Keynote Speaker?

Welcome. Here’s what we know about you …

• You are here because you want an experienced, authoritative speaker who will leave your audience energized, inspired, and informed.
• You need certainty that your speaker is going to be a success.
• You have a lot riding on this decision and need it to be right the first time.

Every Audience Deserves to be Left Excited, Entertained, and Energized.

Hundreds of Stories. A Thousand Insights.

Listen to Kurian tell the story of the Great Horse Manure Crisis of the 1890s

Read Kurian’s book, The Seven Essential Stories Charismatic Leaders Tell – Available on Amazon Now.

… energetic and motivational …

“Kurian was an excellent keynote speaker at our Energize Career Conference. His presentation, “Building Brand You,” provided a lot of practical value to the attendees who are just beginning to learn how to develop their own personal brand to stand out from the crowd. His style was highly energetic and motivational and was a great start to the day’s events.”

– Rayna Larson, Conference Director

Kurian is the real deal …

“Kurian’s high energy and relevant expertise make him a perfect teacher and consultant on how to be a better marketer and increase sales. His presentation to our JCI event was refreshing in the murky waters that can sometimes be Marketing Expertise. Kurian is the real deal, great experience, and specific action plans that get results.”

– Chris Curtola, Chairman, JCI Edmonton

… he understood exactly what I wanted and who he would be speaking to.

“From the first time I spoke with Kurian about presenting his branding workshop at our conference, I was struck by the care he took to ensure he understood exactly what I wanted and who he would be speaking to. I was impressed by the number and type of questions he asked to gain a clear picture of what we needed and how he then tailored his core material to our needs. Our conference of information development managers was a group of people outside Kurian’s typical audience, and so he took special care to explore his audience’s challenges and backgrounds while preparing for the conference, even interviewing several of our registered attendees beforehand to ensure his message would be on target. The end product was right on track, with a message that resonated with our attendees and that gave plenty of takeaways they could use going back to their own companies and departments.”

– Dawn Stevens, President, Comtech Services, Inc.

… energized this crowd with his knowledgeable and very entertaining presentation.

“Kurian gave a keynote speech ‘Understanding our Brand’ to Association of the Chemical Profession of Alberta (ACPA) members at our AGM. Seldom does a group of chemists get excited about marketing or branding, but Kurian energized this crowd with his knowledgeable and very entertaining presentation. His experience and deep understanding of the topic was immediately obvious. I can hardly wait to see what branding insight emerges from the brainstorming exercises he led at the end of our session. I would not hesitate to recommend Kurian to other Associations struggling with marketing and public image.”

– Kathy Janzen, Executive Director, Association of the Chemical Profession of Alberta

… fascinating to listen to …

“The MBA Association at the University of Alberta had Kurian as a guest speaker to aid us in our communications to all of our stakeholders. Kurian was passionate, fascinating to listen to, and a wealth of real life applicable knowledge. The leaders of our student groups took away exciting and new approaches in terms of reaching our target audience and providing insight into the critical analysis behind the value of our activities. Kurian was able to draw out the heart of our mission and provided us with a platform to perceive our marketing attempts from a new and more efficient lens. We strongly recommend Kurian for any organization, in fact, we are already making plans to have him speak again.”

– Sarah Prendergast, President

… TED-style 18-minute keynote … tight, dynamic, and stylish presentation …

“Kurian came to the Alberta Depot Association’s Annual Industry Conference to present a TED-style 18-minute keynote entitled “How to Make Your Depot a Luxury Brand”. In his tight, dynamic, and stylish presentation Kurian effectively challenged prevailing conventional wisdom in the recycling industry. While the content challenged the audience, the respectful and persuasive delivery allowed them to take in the message and consider it from several perspectives. After the keynote I had members comment about how much they were thinking about the topic, and even the following day I overheard people openly debating the concepts amongst each other. The talk was a complete success.”

– Trevor Nickel, President

… energetic, funny …

Kurian is an excellent and entertaining speaker. His presentation on “Why Businesses Fail … to reach their potential” was well received by the members of the Edmonton chapter of the Licensing Executives Society. His delivery was energetic, funny and provoked many insightful discussions.

– Robbie Nissen, Chair, Licensing Executives Society

Click to see 60+ testimonials … (new window)

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Here’s How to Know with Certainty that Your Speaker is Going to Be a Success

Answer: The Best Speakers Will Customize their Content to Your Audience, but …

No one should have to settle for a canned presentation. It’s dangerous for the organizer, audience, and speaker alike. To prevent mishaps and ensure that the audience will be engaged and energized, I always recommend that the core content of my presentations be customized to each individual audience.

Customization involves interviews with your key staff, prospective audience members, and industry experts to understand the nature of your industry and market. This knowledge will be used to design the core content to make it highly relevant to your audience’s unique perspective.

However, the only way you will have certainty that the speaker you choose will be the right speaker for you is to interview them first. Call them up and ask the kind of zinger questions audiences always ask. See how they respond, what their tone reveals, the style and content of their answer. You can’t trust a polished video to show you this, but your ears and gut instinct will tell you everything you need to know.

Call or email me to set a time for the interview. My contact details are:

Kurian M. Tharakan
Managing Director, Strategic Marketing Services
780.237.1572 direct

 

We have listed our speaking topics in three sections:

I – Futurist Keynotes

The 7 Disruptive Trends Shaping the Future – How to Prepare and Profit
Living in an AI-Dominated Future

II – Sales & Marketing Keynotes

The Seven Essential Stories Charismatic Leaders Tell
Persuasion Strategies – How to Motivate, Influence, and Persuade Anyone
Priming the Sale – Methods and Tactics to Create Value and Desire for Your Products and Services
The Very First Thing You Sell (… and no, it’s not your product)
How to Survive Dragon Fire
Why Businesses Fail … to reach their potential!
Why People Buy
Building Brand You
Steve Jobs’ Three Foundational Secrets for Creating the Ultimate Brand
The Power of Story

III – Sales & Marketing Workshops

Strategy
Building Our Strategic Narrative – How We Will Win
The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth
Marketing Strategy in a Day

Product Launch Series
Masterminding Your Next Big Idea – A Rapid Start Method
Will It Fly? How to Determine if Clients Will Buy Before You Build
The Ultimate Product Launch
How to Create an Irresistible Product

Lead Generation & Sales
Online Customer Acquisition Strategies for Company Founders and CEOs
Build an Online Lead Generation Strategy – A Beginner’s Guide
How to Build a Sales Playbook – A Step by Step Winning Formula for Sales Teams

Influence and Persuasion
Mastering the Elevator Pitch: How to Create a Killer Value Proposition and Pitch that Motivates Clients and Gets Sales!
Persuasion Strategies – How to Influence, Motivate, & Persuade Anyone!
How to Present Like Steve Jobs!
How to Ignite Your Social Media Strategy by Building Social Capital

Branding
A Beginner’s Guide to Creating a High Impact Brand
How to Build A Powerful Brand (advanced)
Building Brand You

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Futurist Keynotes – Motivational Speaker

The 7 Disruptive Trends Shaping the Future – How to Prepare and Profit

In this illuminating keynote speech,  audiences are invited to embark on a thought-provoking journey into the heart of the future. As we stand at the precipice of unprecedented changes brought about by rapid technological advancements and shifting global models and politics, this presentation delves into the seven key trends poised to disrupt our world as we know it. From the astonishing leaps in artificial intelligence and biotechnology to the critical challenges of climate change and cybersecurity, this keynote not only explores the emerging landscape of tomorrow but also offers insightful strategies for adapting and thriving in this new era. Perfect for a wide range of audiences, including business leaders, policymakers, and forward-thinking individuals, this keynote is a call to embrace change, understand its implications, and prepare for the transformative impact these trends will have on our collective future.

In this revealing, fun-filled 60-minute keynote, we will demonstrate:

• An understanding of how emerging technologies like 5G and 6G are creating a hyper-connected world, enabling seamless machine-to-machine communication and transforming everyday environments like stadiums, factories, and vehicles.
• Insights into Industry 5.0, focusing on the human-machine symbiosis and how it’s driving new, disruptive business models that go beyond mere efficiency and productivity.
• Knowledge of the potential and implications of the Technology Singularity, including the transition from narrow AI to General AI, and the prospects and risks associated with Artificial SuperIntelligence (ASI).
• Awareness of the energy transition, encompassing the shift from fossil fuels to renewable energy sources, and how this aligns with global efforts for decarbonization, decentralization, digitalization, and democratization.
• An understanding of the multifaceted challenges in adapting to climate change, managing escalating health imperatives in a post-pandemic era, and navigating the complexities of current geopolitical shifts and their impact on global stability and security.
• … And how to profit from these mega-trends

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Living in an AI-Dominated Future

Embark on a visionary journey into a future shaped by the wonders of Artificial Intelligence. This enlightening presentation delves into the transformative impact of AI and advanced technologies across the spectrum of our daily lives. From the intricate algorithms managing our finances to the cutting-edge AI shaping our entertainment and media, this keynote offers a panoramic view of a world intertwined with intelligent technology. Discover how AI is not just a tool of convenience but a revolutionary force, redefining everything from healthcare, finance, education, and employment, reshaping our present and paving new paths for our future. This keynote is more than an exploration; it’s a glimpse into a new era where AI’s role extends beyond mere functionality to becoming an integral, indispensable part of our lives.

In this inspiring 60-minute keynote, the audience will:

• Gain insights into how AI and machine learning technologies are being integrated across various sectors like finance, healthcare, education, and entertainment. They will learn about real-world applications of AI, from automating mortgage processes to revolutionizing movie production and personalized learning experiences.
• Explore how AI is shaping everyday experiences, from the emergence of smart homes to the customization of retail and online shopping. They’ll understand how AI-driven personal assistants and recommendation systems are changing the way we live, shop, and entertain ourselves.
• Understand critical ethical considerations surrounding AI, such as data privacy, security, and the challenges of algorithmic bias. It will also delve into the societal impact of AI, including issues of job displacement, the need for re-skilling, and the importance of creating inclusive and fair AI systems.
• Learn about the evolving job market in the face of AI advancements. This includes understanding how AI is reshaping job roles and industries, the rise of AI-enhanced remote working tools, and strategies for businesses and individuals to adapt to these changes effectively.

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Sales & Marketing Keynotes – Motivational Speaker

The Seven Essential Stories Charismatic Leaders Tell

This keynote is based on my book of the same name — Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling, specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable. This keynote will show you how.

You will learn:

• A simple seven-story framework for captivating any audience
• Why stories are the only way great brands become great brands
• Examples of powerful narratives that were able to shape history

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Persuasion Strategies – How to Motivate, Influence, and Persuade Anyone

Selling is a critical part of your business. Whether it be convincing your customer to buy, your boss to approve a proposal, persuading your spouse that it’s time to buy a new home, or your children that they need to clean their room, persuasion skills are a must-have tool in your belt.

People who know this also recognize the importance of advancing their sales skills and adopting a structured process to maximize the potential of a transaction. They also recognize that this can often be a long, plodding, and labour-intensive process.

But what if you could engage your prospect’s mind in such a way that they instantly recognize the value contained in your solution and persuade themselves to buy? In the last 50 years, the science of selling has gone beyond simple sociology and psychology and driven into the realms of neuroscience and behavioural economics as well. What has resulted is a unique understanding of the deep motives that drive purchase behaviour.

Join us for this 60-minute keynote where we will:

• Outline the key elements of the persuasion framework
• Understand how a prospect’s buying mind works
• Show you what you must do BEFORE meeting your prospect
• Demonstrate practical, effective tools to allow your prospect to sell themselves

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Priming the Sale – Methods and Tactics to Create Value and Desire for Your Products and Services

I’ve always been endlessly fascinated with the psychology of decision-making, and how our choices are profoundly influenced by seemingly mundane and perhaps unseen forces in the purchase setting. In this keynote, the audience will be introduced to some of the key techniques marketers use to create highly persuasive pitches for their products and services and show you how to use these methods to easily make your products and services more wanted, valued, and desirable.

In this session, the audience will be introduced to some of the key techniques marketers use to create highly persuasive pitches and show you how to use these methods to easily make your products and services more wanted, valued, and desirable.

You will learn:

• The primary elements of the psychology of influence
• Simple tactics to encourage product purchase and use
• Understand why prospects sometimes hesitate to buy
• Why the core of your brand is this five-letter word
• The difference between foreground and background marketing
• Why you must create a compelling brand narrative

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The Very First Thing You Sell (… and no, it’s not your product)

If your customer doesn’t buy this, they won’t buy anything else

Only 12% of the Fortune 500 list from 1955 survived to make it onto the list in 2015. In other words, within sixty years, 88% of the largest companies in the USA were either dropped from the list or disappeared altogether.

What happened?

It is important to note that the first thing to fail were not these companies themselves or their products. Instead, it was something more fundamental and much more critical. Once this crucial strategic element became irrelevant, it was inevitable that the company and its products would follow suit.

In this keynote, we will show you how to deploy a simple five-category framework to embed this strategy element into your customer’s minds so that you can become the company and product of choice.

What you will learn:

• What customers choose first
• Identifying the customer’s motive stack
• Crafting the value proposition stack
• Employing the Five Circle Theory to deploy the value proposition stack

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How to Survive Dragon Fire

In this keynote, you will learn how we prepare our clients to present to investors in a dynamic, enchanting, and captivating way. This is the same method we have used to prepare two of our clients to pitch on the national television show Dragon’s Den.

What you will learn:

• The art of preparing and delivering story based pitches to investors in a way that is both dynamic and enchanting.
• How to engage the audience, maintain their interest, and persuasively convey the value of their business idea or product.
• Understand what makes a pitch successful, and make a lasting impression on potential investors.

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Why Businesses Fail … to Reach Their Potential!

Out of necessity, most business owners battle several different fronts while trying to build their companies. Be it sales, marketing, production, finance, human resources, or other responsibilities, many leaders find themselves facing some very common problems that threaten their survival or impede their growth. The good news is that these problems are easily corrected. In this entertaining 40-minute keynote, these gaps and their solutions are identified and illustrated with numerous examples from the likes of Honda, John D. Rockefeller, Intuit, Southwest Airlines, NCR, Polaroid, and Wikipedia.

What you will learn:

• Common, hidden pitfalls for businesses and how to address them
• Understand that even large companies can easily fall victim to these common traps
• Entertaining examples from Honda, John D. Rockefeller, Intuit, Southwest Airlines, NCR, Polaroid, and Wikipedia.

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Why People Buy

There is one core foundation of your entire business strategy: a deep understanding of the Dominant Buying Motives of your customer. In this keynote, we will explore the primary motives behind ALL purchases and show you how to tap your customer’s deepest needs and desires.

What you will learn:

•  Learn specific techniques for uncovering the dominant buying motives of your target audience.
• How to use the insights gained about customer buying motives to create marketing messages that speak directly to those motives.
• Learn how to align your product and service offerings to meet these needs more effectively.

 

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Building Brand You

The number one strategy to build your professional career is to build an authoritative personal brand! Your personal brand will give you the power to create trust, likeability, and desire in your audiences and marketplace. In this presentation, we explore the essence of personal brand building and show you how to create a powerful brand for yourself.

In this presentation, you will:

• Learn why you must brand yourself (whether you want to or not)
• Be shown vivid, real-world examples of people exercising their brand
• Be given a practical template to build an authoritative brand for yourself
• Combine all of this into a solid narrative to power your brand

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Steve Jobs’ Three Foundational Secrets for Creating the Ultimate Brand

Your brand is the center of your business and is the core reason why people are attracted to you! Use these three secrets from Steve Jobs to build this asset into a powerful gravitational force to naturally attract the right people and opportunities.

In this entertaining, insightful presentation, you will:

• Learn the three vital elements of a highly successful brand
• Be shown vivid, real-world examples of how they have worked in the real world
• Combine all of this into a plan for your business

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The Power of Story

The first thing, the absolute first thing, anyone must buy BEFORE they can buy you, your company, or your products, is your story. If they don’t buy into the story, they won’t buy anything else. But a properly crafted brand story will propel your company into high orbit.

Humans are uniquely geared to pay attention to stories and have been gathering to hear storytellers for millennia. In the earliest days, we would meet around a fire to hear the weave of characters, situations, and plot into a compelling tale. The warmth of the fire and the fire of the story had the power to entertain, energize, create, and transform the listener’s lives.

At their center, stories contain deeply embedded meanings, values, and beliefs that your audience, donors, and clients are hungry for. Here’s how to give them what they want and propel your brand forward as a result!

In this keynote, you will:

• Learn how to persuade through the power of story
• Learn the key elements all GREAT stories have
• Discover the 7 basic types of stories ALL GREAT BRANDS borrow from
• Begin the process of building your own powerful stories to drive your organization forward!

 

… Or Let Us Create a Topic for You

A 20-minute phone call could be the start of creating the perfect sales and marketing keynote for your next event. 

Price:

$10,000 (travel and accommodation included) Ask us about our virtual keynote discount. Customization of content is always included.

Contact Us to Find Out More

Kurian M. Tharakan
Managing Director, Strategic Marketing Services
780.237.1572 direct

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Sales & Marketing Half and Full-Day Workshops

Building Our Strategic Narrative – How We Will Win

In this collaborative session, teams will develop a compelling strategic narrative that captures the essence of your organization’s journey and aspirations. Through a series of engaging activities, participants can share personal stories, explore diverse stakeholder perspectives, and collectively map out the key elements that define their strategic direction.

We’ll begin by visually mapping out your organization’s story, including its origins, present situation, future vision, and major milestones. Teams will then delve into narrative storytelling exercises, crafting narratives that resonate with our values, culture, and strategic goals. Role-playing scenarios will allow us to experience the narrative from different stakeholder viewpoints, fostering empathy and inclusivity. By assembling these collective insights, we’ll create a cohesive and inspiring strategic narrative that aligns and unites us as we navigate the path ahead.

Participants will:

• Learn how a strategic narrative is a powerful tool for communicating an organization’s vision, goals, and direction in a compelling and relatable way. They will also learn how it fosters alignment, engagement, and a shared sense of purpose among stakeholders.
• Build a compelling and unified strategic narrative for the organization. This narrative will capture the organization’s history, current situation, future vision, key characters (employees, customers, stakeholders), and major milestones or plot points. The activities will guide teams in synthesizing these elements into a resonant overarching story.
• Begin the process of creating the messaging for a range of collaterals (e.g., elevator pitches) to deliver the narrative to its audiences.

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The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth

To grow, a business needs to deeply understand its customers. They must identify the primary motives, deepest fears, highest aspirations, and the small tripwires that prevent a sale. This series of workshops will introduce you to four key strategy tools to help you gain these insights to ignite business growth.

The strategy tools are:

1. The Total Customer Experience Cycle – Opportunities for engaging the buyer occur at each step of the TOTAL customer experience, making it much easier to transact the sale. These “gates” must be well-oiled and easily opened to accelerate the sale process.

You will:

• Understand the small “unpaid” micro-steps that prospects must take in order to buy
• Discover how to accelerate the buying cycle
• Learn from the experience of Apple, Amazon, and Zappos, all of which can be easily applied to your business

2. Hassle Maps – Small, often hidden tripwires are everywhere in your sales and marketing process. Here’s how to identify and eliminate them. Remove the tripwires, and watch your sales grow.

You will:

• Map your customer’s path to purchase to identify how to speed their progress
• Discover how to accelerate the buying cycle by removing friction points
• Learn from the experience of companies like Netflix, all of which can be easily applied to your business

3. Customer Segmentation by Motive – Your prospects are not alike, so you need to treat them differently. Easy to say but difficult to place in practice. What is the key difference between these segments? Their motive. By appealing to their motives, a firm can make a deeply personal connection to the customer and amplify their results.

You will:

• Learn to distinguish the core motives driving different customer segments to tailor your approach effectively.
• Develop strategies to create a deeply personal connection with each segment, enhancing customer engagement and loyalty.
• Implement motive-based segmentation to improve targeting, resulting in amplified marketing and sales outcomes.

4. Commodity Branding (… or how to brand sand) – Is your offering just like everyone else’s? Do customers have a difficult time telling you apart from your competition? Here are six tactics to turn the tables in your favour.

You will:

• Learn six tactics to distinguish your product from competitors, making it more attractive and memorable to customers.
• Transform your offering from a generic commodity to a unique, value-rich product that stands out in the marketplace.
• Increased perceived value by effectively branding your product beyond its core utility, allowing you to improve overall profitability.

Workshop length – 1 Day

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Your Next Big Idea – A Rapid Start Method

Want to start a new business or re-invent your existing one? Then this workshop is for you.

You have a great idea, something that you know you can build or re-invent your business around. But how do you get your thoughts down on paper without having to write a 100-page business plan?

Join us for this 3-hour workshop where you will:

• Categorize your assumptions
• Identify opportunities, strengths and weaknesses
• Blueprint how the business will work
• Create the basis of a business model to show clients, investors and partners

And best of all, what if I told you that you can get all of this written down on a single page?

Workshop length: 3 hours

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Will It Fly? How to Determine If Clients Will Buy Before You Build

Before building their product or service, savvy entrepreneurs test their ideas in as many ways as possible to validate the marketplace demand. Much like designing a jet aircraft, engineers spend considerable time testing the aerodynamics of the design before building the plane. This validation process allows them to understand the forces that naturally lift or buffet the aircraft.

New entrepreneurs can do the same thing through simple market validation techniques. Join us for this three-hour introduction to some of the primary methods.

You will:

• Become familiar with the major market validation techniques, including using free and paid internet tools such as
  • Google Search
  • Google Keyword Planner
  • Amazon
  • Facebook / Twitter / LinkedIn
  • Moz
  • Buzz Sumo
  • Surveys and Intercepts
• Build a Keyword Ecosystem to Determine the Current Trends around your Product’s Place and fit
• Create your own product and market validation program

Workshop length: 3 hours

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The Ultimate Product Launch

What if you could harness the same power that giants like Apple, Amazon, and Nike use daily to build excitement and anticipation for their new products? You can, even if you are starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured product launch. Do this correctly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.

Here is some of what you will learn:

• Why the real secret to a powerful product launch is not in the actual launch itself
• The top reasons new launches fail
• Understanding the core motives of your target market
• The purpose of building a lead magnet
• How to construct a “tripwire” offer
• How to create your value ladder
• Creating the launch schedule: tips, tricks, and traps
• Executing the Launch
• Post Launch – Critical post steps to follow

Workshop length: 3 hours

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Online Customer Acquisition Strategies for Company Founders and CEOs

Ensuring a constant flow of new customers is necessary for all growing companies. However, many company founders and  CEOs may not know how to drive new company sales through online marketing.

In this 3-hour boot camp, you will learn:

• How to Build a Digital Marketing Funnel to Attract Your Best Prospects
• How to Create a “Value Ladder” for Your Products and Services
• The Awesome Power of a Tripwire Offer
• How to Execute Your First Campaign

Workshop length: 3 hours

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Build an Online Lead Generation Strategy – A Beginner’s Guide

If you are not using online channels to fill your sales pipeline effectively, you are missing a tremendous opportunity to harness a powerful lead-generation engine for your business. But before you can talk about Facebook, LinkedIn, or Twitter, you need to start with a strategy.

Join us for this 3-hour workshop where you will:

• Learn the basics of how to create a lead-generation strategy
• Identify your prospect’s motives, pains, gains, and resulting jobs to be done
• Understand how to create a sales and marketing funnel

Workshop length: 3 hours

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Mastering the Elevator Pitch: How to Create a Killer Value Proposition and Pitch that Motivates Clients and Gets Sales!

Imagine that you have been attempting for months, without success, to see a potential buyer to “pitch” your company’s services. But no one is returning your phone calls. And then, as fate happens, you run into an elevator just before the doors close and look up to see the very person you’ve been trying to reach. Can you deliver an effective “elevator pitch” before they reach their floor?

A great elevator pitch can often be THE deciding factor on whether a prospect will become a client. In this 3-hour workshop, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects, and get them on a fast track to a sale.

In this workshop, you will:

• Learn the components of a successful value proposition
• Understand what not to say
• Discover how to weave in your client’s “pain points”
• Craft a powerful value proposition
• Combine all of this into a compelling elevator pitch

We have built hundreds of pitches for our clients, including four for the Canadian investment pitch television show Dragon’s Den. The workshop will highlight the techniques we have used to build all of them.

Workshop length: 3 hours

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How to Create an Irresistible Product

Irresistible products are based on an irresistible value proposition “stack.” Here’s how to design yours.

In this three-hour workshop, you will learn:

• Why people buy
• The difference between a value proposition and a value proposition stack
• How to design a value proposition model
• How to create an irresistible product or service based on these insights

This workshop builds on the insights gained in the previous workshop, Will it Fly? How to Determine if Clients Will Buy Before You Build

Workshop length: 3 hours

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