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Recent Posts

How a Football Phone Rescued Sports Illustrated’s Plummeting Sales

When sales of the popular magazine began to slip, one little football phone came to the rescue that would see subscriptions soar. by Kurian M. Tharakan A recent article in Rolling Stone revealed the awesome power that novel marketing can have to spur sales, even for well-established companies like Time Inc. … an exploding spectator sports […]

How to Get Yelled at By a Rotarian

(… aren’t all Rotarians supposed to be nice?) by Kurian M. Tharakan The last two months have been busy for speaking gigs. I’ve done four full workshops, two keynotes, and two presentations to local Rotary Clubs. Over the years, I’ve spoken to several Rotary Clubs in the region. I like Rotarians. They are community minded, values-driven, […]

The Best Elevator Pitch Examples, Templates, and Tactics

A Guide to Writing an Unforgettable Elevator Speech by Kurian M. Tharakan Author’s Note: I am astounded that this page receives thousands of readers each month. That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch. Most of the pitches I have seen […]

It’s Incredible What Your Clients Won’t Tell You – Market Research

… but if you could listen to their hidden conversations, you might be amazed at what you discover by Kurian M. Tharakan Author’s note: This was one of the most profoundly insightful client engagements that I have had. It was clear that a 2-year investment in the strategy was not ever going to work — the […]

Make it a Great Week. Fire a Client.

by Kurian M. Tharakan Author’s Note: Firing a client is never a pleasant task, but every so often it needs to be done. Take a look at the fireable offences below. Do you recognize any of them? If so, you are in an abusive relationship. Leave. Firing a client can be one of the most […]

4 Dangerous Words

by Kurian M. Tharakan These are some of the most dangerous words I have heard people utter during the last 27 years of business consulting. They form a virus that stifles innovation, blinding people to the power of different perspectives, nuances of application, and the awesome potential of trying something even slightly new. The insidious […]