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Recent Posts

How to Win on Shark Tank

Shark Tank is a critically acclaimed business pitch show on which aspiring entrepreneurs present their business ideas to a panel of wealthy investors, known as “Sharks,” in hopes of securing funding. A successful pitch in this high-pressure environment requires more than a good idea. It demands a strategic, well-structured presentation that covers all bases, from […]

The Power of the Crowd: Harnessing Social Proof for Success

As a business owner, you know that building trust with your customers is crucial for business growth. In today’s digital landscape, where consumers have countless options at their fingertips, social proof emerges as a powerful tool to influence buying decisions. Let’s dive into what social proof is, why it matters, and how you can leverage it […]

Ignite Your Market: The Explosive Power of a Big Idea

Standing out from the crowd is more challenging than ever in a world bombarded with information. But, the key to capturing and holding public attention lies in the power of a “big idea.” This concept, central to marketing, is a fundamental principle that drives successful campaigns and messages. The Essence of the Big Idea A […]

Building a Strategic Product Stack: A Key to Enhancing Customer Value

By implementing a strategic product stack, merchants can dramatically improve their conversions and AOV. Beginners may confuse the concept of product bundling with building a strategic product stack. And although they are related, a product stack isn’t just a collection of individual products. It’s a strategic array of complementary items designed to maximize customer value […]

Personal Branding 101 – Thirty Nine Essential Strategies

I recently presented a keynote on personal branding at a student conference in the Canadian Rockies. The audience was an impressive group of young people destined to become the next generation of business leaders. The article below summarizes personal branding strategies that have worked incredibly well for me and will do the same for you. […]