We are a Managed Online Marketing Firm Providing Digital and Social Media Marketing Programs – Edmonton Internet Marketing Company
Effective Online Marketing Strategy & Tactics!
We are an Edmonton Internet Marketing Company, Online and Social Media Marketing Firm. Access our Virtual Marketing Department to Create Comprehensive Social Media Programs for Your Company.
Why Online Marketing? As your Online Marketing Team, our objective is to create awareness, buzz and excitement surrounding your brand. Our engagement strategies focus on evoking digital brand awareness by creating compelling content that evokes an emotional response from potential and existing audiences. The results of these efforts will be to:
- Establish social media as part of the digital sales funnel
- Educate audiences on the benefits of your brand or product
- Create a forum to directly interact and engage with current and potential audiences on a daily basis
- Search Engine Optimize your online presence to drive traffic
Online Marketing Channels are a Must Have in Your Marketing
Online Marketing is undoubtedly one of the most powerful and cost-effective marketing tools in existence – its simple ability to connect a brand with engaged audiences and establish regular, two-way communication is unmatched by any other marketing channel or platform. For these reasons, the return on investment through a strategically managed social media program can be significant. Moreover, the ability to understand who your audiences are, how they prefer to engage and what resonates with them, is of even greater value. Social media can no longer be considered a nice-to-have, it is a “must” in any marketing program.
A Managed Online Marketing Strategy
An efficient, effective Online Marketing program requires a distinct blend of expertise in both marketing strategy and technical online channel experience. Internet Marketing Companies that can successfully establish a strong presence for your brand within online media must be familiar with many different touch points and tactics, all of which must be defined by a cohesive set of messages that ultimately pointing back to your brand promise.
We have developed our Managed Online Marketing Program with this in mind, tailored to the individual needs of each client to ensure all online efforts complement your marketing program while collectively expanding your reach, brand exposure and influence. All of our Managed Social Media Programs begin with a research and analysis phase, focused on understanding your brand, industry, market and audiences. We then formulate a series of recommendations with regards to online channels, platforms and messaging. From there, our tailored services can include:
- Branding & Profile Set-Up: initiate your presence within elected social media platforms, outfitting each account with detailed and approachable profiles to form the foundation for your social media program. Custom artwork and graphics can be created to visually reflect your brand, while ensuring all founding information on each medium is accurate, engaging and leverages your brand strengths.
- Content Generation & Interaction: lead the development and management of outgoing content, focused on interacting and engaging with potential and existing customers or stakeholders. We employ a number of strategies for content development and management, all focused on building opportunities for audiences to interact with your brand online.
- Social Media Advertising: supplement regular content and interaction with targeted advertising campaigns to further bolster online marketing efforts. Always targeted and precisely focused, our campaigns are developed to meet specific objectives, be it higher audience ratios or access to certain demographics.
- Email Marketing: in addition to managing your brand’s online presence with selected social platforms, we also support managing outgoing communications and marketing efforts to your stakeholders through valuable email channels.
- Search Engine Optimization: we will research, assess, and create a viable search engine optimization program that integrates with your other online strategies. Primary areas of focus will include keyword research, competitor analysis, linking plans, and content refinement.
Is your brand ready?
Contact Us to Find Out More
Kurian M. Tharakan
Managing Director, Strategic Marketing Services
StrategyPeak Sales & Marketing Advisors