Looking for a Sales & Marketing Keynote Speaker?
Welcome. Here’s what we know about you …
- You are here because you want an experienced, authoritative speaker who will leave your audience energized, inspired, and informed.
- You need certainty that your speaker is going to be a success.
- You have a lot riding on this decision and need it to be right the first time.
Every Audience Deserves to be Left Excited, Energized and Re-Vitalized. Book this Motivational, Funny, Sales & Marketing Keynote Speaker and See the Results.
Hundreds of Stories. A Thousand Insights.
Listen to Kurian tell the story of the Great Horse Manure Crisis of the 1890s
Read Kurian’s book, The Seven Essential Stories Charismatic Leaders Tell – Available on Amazon Now.
… energetic and motivational …
“Kurian was an excellent keynote speaker at our Energize Career Conference. His presentation, “Building Brand You,” provided a lot of practical value to the attendees who are just beginning to learn how to develop their own personal brand to stand out from the crowd. His style was highly energetic and motivational and was a great start to the day’s events.”
– Rayna Larson, Conference Director
Kurian is the real deal …
“Kurian’s high energy and relevant expertise make him a perfect teacher and consultant on how to be a better marketer and increase sales. His presentation to our JCI event was refreshing in the murky waters that can sometimes be Marketing Expertise. Kurian is the real deal, great experience, and specific action plans that get results.”
– Chris Curtola, Chairman, JCI Edmonton
… he understood exactly what I wanted and who he would be speaking to.
“From the first time I spoke with Kurian about presenting his branding workshop at our conference, I was struck by the care he took to ensure he understood exactly what I wanted and who he would be speaking to. I was impressed by the number and type of questions he asked to gain a clear picture of what we needed and how he then tailored his core material to our needs. Our conference of information development managers was a group of people outside Kurian’s typical audience, and so he took special care to explore his audience’s challenges and backgrounds while preparing for the conference, even interviewing several of our registered attendees beforehand to ensure his message would be on target. The end product was right on track, with a message that resonated with our attendees and that gave plenty of takeaways they could use going back to their own companies and departments.”
– Dawn Stevens, President, Comtech Services, Inc.
… energized this crowd with his knowledgeable and very entertaining presentation.
“Kurian gave a keynote speech ‘Understanding our Brand’ to Association of the Chemical Profession of Alberta (ACPA) members at our AGM. Seldom does a group of chemists get excited about marketing or branding, but Kurian energized this crowd with his knowledgeable and very entertaining presentation. His experience and deep understanding of the topic was immediately obvious. I can hardly wait to see what branding insight emerges from the brainstorming exercises he led at the end of our session. I would not hesitate to recommend Kurian to other Associations struggling with marketing and public image.”
– Kathy Janzen, Executive Director, Association of the Chemical Profession of Alberta
… fascinating to listen to …
“The MBA Association at the University of Alberta had Kurian as a guest speaker to aid us in our communications to all of our stakeholders. Kurian was passionate, fascinating to listen to, and a wealth of real life applicable knowledge. The leaders of our student groups took away exciting and new approaches in terms of reaching our target audience and providing insight into the critical analysis behind the value of our activities. Kurian was able to draw out the heart of our mission and provided us with a platform to perceive our marketing attempts from a new and more efficient lens. We strongly recommend Kurian for any organization, in fact, we are already making plans to have him speak again.”
– Sarah Prendergast, President
… TED-style 18-minute keynote … tight, dynamic, and stylish presentation …
“Kurian came to the Alberta Depot Association’s Annual Industry Conference to present a TED-style 18-minute keynote entitled “How to Make Your Depot a Luxury Brand”. In his tight, dynamic, and stylish presentation Kurian effectively challenged prevailing conventional wisdom in the recycling industry. While the content challenged the audience, the respectful and persuasive delivery allowed them to take in the message and consider it from several perspectives. After the keynote I had members comment about how much they were thinking about the topic, and even the following day I overheard people openly debating the concepts amongst each other. The talk was a complete success.”
– Trevor Nickel, President
… energetic, funny …
Kurian is an excellent and entertaining speaker. His presentation on “Why Businesses Fail … to reach their potential” was well received by the members of the Edmonton chapter of the Licensing Executives Society. His delivery was energetic, funny and provoked many insightful discussions.
– Robbie Nissen, Chair, Licensing Executives Society
Click to see 60+ testimonials … (new window)
Here’s How to Know with Certainty that Your Speaker is Going to Be a Success
Answer: The Best Speakers Will Customize their Content to Your Audience, but …
No one should have to settle for a canned presentation. It’s dangerous for the organizer, audience, and speaker alike. To prevent mishaps and ensure that the audience will be engaged and energized, I always recommend that the core content of my presentations be customized to each individual audience.
Customization involves interviews with your key staff, prospective audience members, and industry experts to understand the nature of your industry and market. This knowledge will be used to design the core content to make it highly relevant to your audience’s unique perspective.
However, the only way you will have certainty that the speaker you choose will be the right speaker for you is to interview them first. Call them up and ask the kind of zinger questions audiences always ask. See how they respond, what their tone reveals, the style and content of their answer. You can’t trust a polished video to show you this, but your ears and gut instinct will tell you everything you need to know.
Call or email me to set a time for the interview. My contact details are:
Kurian M. Tharakan
Managing Director, Strategic Marketing Services
780.237.1572 direct
As a bonus, after our call, I will send you a free copy of my book The 7 Essential Stories Charismatic Leaders Tell.
We have listed our speaking topics in two sections:
I – Sales & Marketing Keynotes
The Seven Essential Stories Charismatic Leaders Tell
Persuasion Strategies – How to Motivate, Influence, and Persuade Anyone
Priming the Sale – Methods and Tactics to Create Value and Desire for Your Products and Services
The Very First Thing You Sell (… and no, it’s not your product)
How to Survive Dragon Fire
Why Businesses Fail … to reach their potential!
Why People Buy
Building Brand You
Steve Jobs’ Three Foundational Secrets for Creating the Ultimate Brand
The Power of Story
II – Sales & Marketing Workshops
Strategy
The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth
Marketing Strategy in a Day
Product Launch Series
Masterminding Your Next Big Idea – A Rapid Start Method
Will It Fly? How to Determine if Clients Will Buy Before You Build
The Ultimate Product Launch
How to Create an Irresistible Product
Lead Generation & Sales
Online Customer Acquisition Strategies for Company Founders and CEOs
Build an Online Lead Generation Strategy – A Beginners Guide
Practical Search Engine Optimization – A Beginners Guide
A Beginners Guide to Online Marketing
How to Build a Sales Playbook – A Step by Step Winning Formula for Sales Teams
Influence and Persuasion
Mastering the Elevator Pitch: How to Create a Killer Value Proposition and Pitch that Motivates Clients and Gets Sales!
Persuasion Strategies – How to Influence, Motivate, & Persuade Anyone!
How to Present Like Steve Jobs!
How to Ignite Your Social Media Strategy by Building Social Capital
Branding
A Beginners Guide to Creating a High Impact Brand
How to Build A Powerful Brand (advanced)
Building Brand You
Sales & Marketing Keynotes – Motivational Speaker
The Seven Essential Stories Charismatic Leaders Tell
This keynote is based on my book of the same name — Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling, specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable. This keynote will show you how.
Persuasion Strategies – How to Motivate, Influence, and Persuade Anyone
Selling is a critical part of your business. Whether it be convincing your customer to buy, your boss to approve a proposal, persuading your spouse that it’s time to buy a new home, or your children that they need to clean their room, persuasion skills are a must-have tool in your belt.
People who know this also recognize the importance of advancing their sales skills and adopting a structured process to maximize the potential of a transaction. They also recognize that this can often be a long, plodding, and labour-intensive process.
But what if you could engage your prospect’s mind in such a way that they instantly recognize the value contained in your solution and persuade themselves to buy? In the last 50 years, the science of selling has gone beyond simple sociology and psychology and driven into the realms of neuroscience and behavioural economics as well. What has resulted is a unique understanding of the deep motives that drive purchase behaviour.
Join us for this 60-minute keynote where we will:
- Outline the key elements of the persuasion framework
- Understand how a prospect’s buying mind works
- Show you what you must do BEFORE meeting your prospect
- Demonstrate practical, effective tools to allow your prospect to sell themselves
Priming the Sale – Methods and Tactics to Create Value and Desire for Your Products and Services
I’ve always been endlessly fascinated with the psychology of decision-making, and how our choices are profoundly influenced by seemingly mundane and perhaps unseen forces in the purchase setting. In this keynote, the audience will be introduced to some of the key techniques marketers use to create highly persuasive pitches for their products and services and show you how to use these methods to easily make your products and services more wanted, valued, and desirable.
In this session, the audience will be introduced to some of the key techniques marketers use to create highly persuasive pitches and show you how to use these methods to easily make your products and services more wanted, valued, and desirable.
You will learn:
- The primary elements of the psychology of influence
- Simple tactics to encourage product purchase and use
- Understand why prospects sometimes hesitate to buy
- Why the core of your brand is this five-letter word
- The difference between foreground and background marketing
- Why you must create a compelling brand narrative
The Very First Thing You Sell (… and no, it’s not your product)
If your customer doesn’t buy this, they won’t buy anything else
Only 12% of the Fortune 500 list from 1955 survived to make it onto the list in 2015. In other words, within sixty years, 88% of the largest companies in the USA were either dropped from the list or disappeared altogether.
What happened?
It is important to note that the first thing to fail were not these companies themselves or their products. Instead, it was something more fundamental and much more critical. Once this crucial strategic element became irrelevant, it was inevitable that the company and its products would follow suit.
In this keynote, Kurian will show you how to deploy a simple five-category framework to embed this strategy element into your customer’s minds so that you can become the company and product of choice.
What you will learn:
• What customers choose first
• Identifying the customer’s motive stack
• Crafting the value proposition stack
• Employing the Five Circle Theory to deploy the value proposition stack
How to Survive Dragon Fire
In this keynote, you will learn how we prepare our clients to present to investors in a dynamic, enchanting, and captivating way. This is the same method we have used to prepare two of our clients to pitch on the national television show Dragon’s Den.
Why Businesses Fail … to reach their potential!
Out of necessity, most business owners find themselves battling several different fronts while trying to build their companies. Be it sales, marketing, production, finance, human resources, or other responsibilities, many leaders find themselves facing some very common problems that threaten their survival or impede their growth. The good news is that these problems are easily corrected. In this entertaining 40-minute keynote, these gaps and their solutions are identified and illustrated with numerous examples from the likes of Honda, John D. Rockefeller, Intuit, Southwest Airlines, NCR, Polaroid, and Wikipedia.
Why People Buy
There is one core foundation of your entire business strategy: a deep understanding of the Dominant Buying Motives of your customer. In this keynote, we will explore the primary motives behind ALL purchases and show you how to tap your customer’s deepest needs and desires.
Building Brand You
The number one strategy to build your professional career is to build an authoritative personal brand! Your personal brand will give you the power to create trust, likeability, and desire in your audiences and marketplace. In this presentation, we explore the essence of personal brand building and show you how to create a powerful brand for yourself.
In this presentation, you will:
- Learn why you must brand yourself (whether you want to or not)
- Be shown vivid, real-world examples of people exercising their brand
- Be given a practical template to build an authoritative brand for yourself
- Combine all of this into a solid narrative to power your brand
Steve Jobs’ Three Foundational Secrets for Creating the Ultimate Brand
Your brand is the center of your business and is the core reason why people are attracted to you! Use these three secrets from Steve Jobs to build this asset into a powerful gravitational force to naturally attract the right people and opportunities.
In this entertaining, insightful presentation, you will:
- Learn the three vital elements of a highly successful brand
- Be shown vivid, real-world examples of how they have worked in the real world
- Combine all of this into a plan for your business
The Power of Story
The first thing, the absolute first thing, anyone must buy BEFORE they can buy you, your company, or your products, is your story. If they don’t buy into the story, they won’t buy anything else. But a properly crafted brand story will propel your company into high orbit.
Humans are uniquely geared to pay attention to stories and have been gathering to hear storytellers for millennia. In the earliest days, we would meet around a fire to hear the weave of characters, situations, and plot into a compelling tale. The warmth of the fire and the fire of the story had the power to entertain, energize, create, and transform the listener’s lives.
At their center, stories contain deeply embedded meanings, values, and beliefs that your audience, donors, and clients are hungry for. Here’s how to give them what they want and propel your brand forward as a result!
In this keynote, you will:
- Learn how to persuade through the power of story
- Learn the key elements all GREAT stories have
- Discover the 7 basic types of stories ALL GREAT BRANDS borrow from
- Begin the process of building your own powerful stories to drive your organization forward!
… Or Let Us Create a Topic for You
A 20-minute phone call could be the start of creating the perfect sales and marketing keynote for your next event.
| Price: |
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Contact Us to Find Out More
Kurian M. Tharakan
Managing Director, Strategic Marketing Services
780.237.1572 direct
Sales & Marketing Half and Full-Day Workshops
The Ultimate Marketing Strategy Boot Camp – Strategy Tools for Growth
To grow, a business needs to deeply understand their customer. They must identify the primary motives, deepest fears, highest aspirations, and the small tripwires that prevent a sale. This series of workshops will introduce you to four key strategy tools to help you gain these insights to ignite business growth.
The strategy tools are:
1. The Total Customer Experience Cycle – Opportunities for engaging the buyer occur at each step of the TOTAL customer experience, making it much easier to transact the sale. These “gates” must be well oiled and easily opened to accelerate the sale process.
You will:
- Understand the small “unpaid” micro-steps that prospects must take in order to buy
- Discover how to accelerate the buying cycle
- Learn from the experience of Apple, Amazon, and Zappos, all of which can be easily applied to your business
2. Hassle Maps – Small, often hidden tripwires are everywhere in your sales and marketing process. Here’s how to identify and eliminate them. Remove the tripwires, and watch your sales grow.
You will:
- Map your customer’s path to purchase to identify how to speed their progress
- Discover how to accelerate the buying cycle by removing friction points
- Learn from the experience of companies like Netflix, all of which can be easily applied to your business
3. Customer Segmentation by Motive – Your prospects are not alike, so you need to treat them differently. Easy to say but difficult to place in practice. What is the key difference between these segments? Their motive. By appealing to their motives, a firm can make a deeply personal connection to the customer and amplify their results.
4. Commodity Branding (… or how to brand sand) – Is your offering just like everyone else’s? Do customers have a difficult time telling you apart from your competition? Here are six tactics to turn the tables in your favour.
Workshop length – 1 Day
Masterminding Your Next Big Idea – A Rapid Start Method
Want to start a new business or re-invent your existing one? Then this workshop is for you.
You have a great idea, something that you know you can build or re-invent your business around. But how do you get your thoughts down on paper without having to write a 100-page business plan?
Join us for this 3-hour workshop where you will:
- Categorize your assumptions
- Identify opportunities, strengths and weaknesses
- Blueprint how the business will work
- Create the basis of a business model to show clients, investors and partners
And best of all, what if I told you that you can get all of this down onto a single page?
Workshop length: 3 hours
Will It Fly? How to Determine if Clients Will Buy Before You Build
Even before building your product or service, savvy entrepreneurs will test their ideas in as many ways possible to validate the marketplace demand. Much like designing a jet aircraft, engineers will spend a considerable amount of time testing the aerodynamics of the design before building the plane. This validation process allows them to understand the forces that will naturally lift or buffet the aircraft.
New entrepreneurs can do the same thing through simple market validation techniques. Join us for this three-hour introduction to some of the primary methods.
You will:
- Become familiar with the major market validation techniques, including using free and paid internet tools such as
- Google Search
- Google Keyword Planner
- Amazon
- Facebook / Twitter / LinkedIn
- Moz
- Buzz Sumo
- Surveys and Intercepts
- Build a Keyword Ecosystem to Determine the Current Trends around your Product’s Place and fit
- Create your own product and market validation program
Workshop length: 3 hours
The Ultimate Product Launch
What if you could harness the same power that giants like Apple, Amazon, and Nike use daily to build excitement and anticipation for their new products? You can, even if you are starting out or an established company. Every new product or service deserves the energy and sales momentum of a scientific, structured product launch. Do this correctly, and you are more apt to build the anticipation and desire necessary to generate instant demand upon release.
Here is some of what you will learn:
- Why the real secret to a powerful product launch is not in the actual launch itself
- The top reasons new launches fail
- Understanding the core motives of your target market
- The purpose of building a lead magnet
- How to construct a “tripwire” offer
- How to create your value ladder
- Creating the launch schedule: tips, tricks, and traps
- Executing the Launch
- Post Launch – Critical post steps to follow
Workshop length: 3 hours
Online Customer Acquisition Strategies for Company Founders and CEOs
Ensuring a constant flow of new customers is necessary for all growing companies. However, many company founders and CEOs may not know how to drive new company sales through online marketing.
In this 3-hour boot camp, you will learn:
- How to Build a Digital Marketing Funnel to Attract your Best Prospects
- How to Create a “Value Ladder” for Your Products and Services
- The Awesome Power of a Tripwire Offer
- How to Execute Your First Campaign
Workshop length: 3 hours
Build an Online Lead Generation Strategy – A Beginners Guide
If you are not using online channels to fill your sales pipeline effectively, you are missing a tremendous opportunity to harness a powerful lead generation engine for your business. But before you can talk about Facebook, LinkedIn, or Twitter, you need to start with a strategy.
Join us for this 3-hour workshop where you will:
- Learn the basics of how to create a lead generation strategy
- Identify your prospect’s motives, pains, gains, and resulting jobs to be done
- Understand how to create a sales and marketing funnel
Workshop length: 3 hours
Practical Search Engine Optimization – A Beginners Guide
If your prospects can’t find you easily online, you are missing out on one of the most effective lead generation strategies: Search Engine Optimization (SEO). This introductory course will show you how to tune up your website so that search engines like Google can become your best friends.
In this 3-hour workshop where you will:
- Be shown a systematic approach to being found by the major search engines
- Learn why understanding searcher intent is vitally important
- Create a keyword ecosystem to implement on your website
- Become familiar with online tools to monitor, optimize, and stay ahead of the competition
- Be shown a live case study on how we use these techniques
Workshop length: 3 hours
Mastering the Elevator Pitch: How to Create a Killer Value Proposition and Pitch that Motivates Clients and Gets Sales!
Imagine that you have been attempting for months, without success, to see a potential buyer to “pitch” your company’s services. But no one is returning your phone calls. And then, as fate happens, you run into an elevator just before the doors close and look up to see the very person you’ve been trying to reach. Can you deliver an effective “elevator pitch” before they reach their floor?
A great elevator pitch can often be THE deciding factor on whether a prospect will eventually become a client. In this 3 hour workshop, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects, and get them on a fast track to a sale.
In this workshop you will:
- Learn the components of a successful value proposition
- Understand what not to say
- Discover how to weave in your client’s “pain points”
- Craft a powerful value proposition
- Combine all of this into a compelling elevator pitch
We have built hundreds of pitches for our clients, including four for the Canadian investment pitch television show Dragon’s Den. The workshop will highlight the techniques we have used to build all of them.
Workshop length: 3 hours
How to Create an Irresistible Product
Irresistible products are based on an irresistible value proposition “stack.” Here’s how to design yours.
In this three-hour workshop, you will learn:
- Why people buy
- The difference between a value proposition and a value proposition stack
- How to design a value proposition model
- How to create an irresistible product or service based on these insights
This workshop builds on the insights gained in the previous workshop, Will it Fly? How to Determine if Clients Will Buy Before You Build
Workshop length: 3 hours
Persuasion Strategies – How to Influence, Motivate, & Persuade Anyone!
(Half-day workshop of our keynote) This entertaining workshop introduces some of the key Foundations of Persuasion and concretely demonstrates through vivid, researched examples how to readily Influence, Motivate, and Persuade anyone!
In this workshop, you will:
- Learn how to have Instant Influence.
- Learn techniques that will allow you to more readily persuade anyone.
- Understand WHY People Buy, … and why they don’t.
- Learn, by practical examples, powerful tactics such as the TECHNIQUES used by a non-profit organization to increase “sales” by 700%.
- Translate all of this into a series of Persuasion Methods to sell your ideas, products, and services.
If you have ever wished you could AMPLIFY your ability to persuade others, this workshop will show you how.
Workshop length: 3 hours
How to Present Like Steve Jobs!
Learn the Secrets to Captivating any Audience … Your ability to present your ideas clearly, concisely, and compellingly is essential to growing your business. What did Steve Jobs, the founder, and CEO of Apple, know that you don’t? It comes down to just a handful of core ideas.
In this workshop, you will:
- Learn the secrets to Insanely Great presentations
- Learn how to take a bland PowerPoint and make it into a presentation for a NASA rocket launch
- Understand what people REALLY want from your presentation… and what they don’t.
- Learn, by practical examples, powerful tactics to transform an ordinary speech into an extraordinary one
If you have ever wished you could have Charisma and Command Presence in front of an audience, this workshop is for you.
Workshop length: 3 hours
How to Ignite Your Social Media Strategy by Building Social Capital
Starting a social media strategy may be as simple as creating an account on Twitter, Facebook, and LinkedIn, but if you stop at just that, the social media bandwagon is likely to run you over. Random tweets and Facebook posts may do more to annoy than engage. A true social media strategy builds interactive conversations with your community and your tribe, creating value for them (and through them) with relevant content, news, and education.
But a social media strategy can be greatly amplified by applying the concepts of social capital. Twitter and Facebook may be the tools, but your reserves of social capital are what will allow your tribe to thrive and give back to you in turn. In this workshop, we will introduce the key concepts you need to know to transform any social media activity into a social capital mission while making the dull engaging and unnoticed become top of mind.
Workshop length: 3 hours
Marketing Strategy in a Day
It’s a different market out there! Your clients need more than a pretty website or catchy tagline to be convinced they should do business with you. You will leave the session with a comprehensive plan of how to tackle this new marketplace through numerous examples, stories, and clear, practical ideas.
In this intensive one-day workshop, you will learn how to:
- How to create a STRATEGY
- The difference between CUSTOMERS and CLIENTS
- What clients REALLY BUY
- What you REALLY SELL
- The difference between NEEDS and MOTIVES, and which of these is the real key
- Understanding your COMPETITORS, and how to reposition them
- Mapping your customer’s DECISION CHAIN, and creating sales tactics for each step
- Identifying and satisfying your customer’s DOMINANT EVALUATIVE CRITERIA
- Reducing your customer’s RISK of purchase
- Creating powerful VALUE PROPOSITIONS that drive sales
- … and much more
Workshop length: 6 hours
A Beginners Guide to Creating a High-Impact Brand
One of the key reasons new customers choose and stay with your company is because of its Brand Identity! But, what is a brand? How can you deliberately create and strengthen it? How can you ensure that it leaves a lasting impression on your clients?
Here is some of what we will cover:
- What a brand really is
- What customers really want from your brand
- The core attributes every brand must have
- The beginnings of creating a high impact brand for your business
Workshop length: 3 hours
How to Build A Powerful Brand (advanced)
Your brand is what communicates the KEY REASONS why someone should choose to do business with you! And it’s not just about your logo and the way it looks, but rather an entire experience. It can be said that “your brand is what people say about you when you are out of the room.”
What will you learn?
- How to discover your organization’s brand essence
- How to Identify the key drivers of your brand’s purpose
- How to effectively position your brand against the competition
- How to communicate the key points of differentiation
- How to create your personal brand’s elevator pitch
- How to use online tools to communicate your brand message
Workshop length: 3 hours
Building Brand You
(This workshop builds on my keynote of the same name)
The number one strategy to build your professional career is to build an authoritative personal brand! In this workshop, we will identify the primary personal brand-building strategies, and show you how to control and excel at creating a leading brand for yourself.
What will you learn?
- Understand why people are attracted to brands
- How to discover your personal brand’s core attributes
- Understand the sources of power and authority
- How to stand out in a sandstorm of other professionals
- How to create your personal brand’s elevator pitch
- How to use online tools to communicate your brand message
Workshop length: 3 hours
How to Build a Sales Playbook – A Step by Step Winning Formula for Sales Teams
If your sales team is still wandering about on the playing field without any strategy or game plan, you need to create a Sales Playbook. On the football field, tried and true winning strategies are captured in a team’s playbook. Your sales team also needs this essential resource.
What goes into a Sales Playbook? Essential items like:
- Customer analysis: Customer pain, motive, buying patterns, buying cycles, etc.
- The value proposition: Key messaging about the tangible outcomes your customer receives from your solution.
- Typical sales scenarios: Identifies the most common sales situations your salespeople will find themselves in and the process for moving the transaction forward.
- Competitor analysis: Identify the major competitors in the market, their core messaging and position, and how YOU will re-position them.
- Sales method: Detail the step-by-step process for lead generation, prospecting, demos, implementation discussions, … all the way to close. Identify tactics for moving the deal forward at each stage.
- Best practices: Detail tips, tricks, and traps of the sale process.
- One source: The Playbook should also contain pricing, contract samples, FAQs, brochures, demos/presentations, contact information, etc.
Workshop length: 6 hours
A Beginners Guide to Online Marketing
In this 3 hour workshop, you will be introduced to the basic skills and resources to start effectively marketing your business online.
Social Media – E-Mail Marketing – Search Engine Optimization, Website Analytics, and much more!
We will review the major online tools available and show you how to use them. Basic marketing concepts will be discussed throughout the session, ensuring that your content is targeted and effective.
Here is some of what we will cover:
• The major online tools
• The single most important element you will need to successfully market online
• Understand the basics of Search Engine Optimization (SEO)
• Identify the major patterns of how your customers move online
• Establish a framework for your digital marketing plan
Workshop length: 3 hours
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Contact Us to Find Out More …
Kurian M. Tharakan
Managing Director, Strategic Marketing Services
780.237.1572 direct
