The Ascend Marketing Coaching Program. Get Scheduled and On Call Marketing Coaching. Expert Insight. Clear Direction. Proven Systems.
Every Great Player Needs a Great Coach
With over 27 years of sales and marketing experience, there isn’t much that we haven’t seen! Here are what some of our clients are saying:
Kurian has provided constructive solutions for our retail business. He is keenly insightful and perceptive; has a superb capacity to listen and then think of a solution with blazing swiftness. What I value most, is that he is a consultant that sees the big picture, the entire scope of our business.
Allison MacLean, Founder, Carbon Environmental Boutique
I recently attended a business conference where Kurian hosted an expert round table on sales and marketing. He was able to give me a better marketing pitch for my company in 2 minutes than I’ve been able to come up with in 2 years!
Char Smith, President, Smith Research Inc.
With time being a precious commodity, I’m thankful I recently committed 60 mins to Kurian’s recent marketing webinar as I walked away with new, thought provoking ideas for our organization. I would certainly recommend spending the time listening to Kurian as he really has his finger on the pulse of current & topical, innovative marketing tactics that will force you to assess whether your current strategies are working or require refinement.
Curtis Serna, President, Storm Telematics, Inc.
We recently engaged Kurian to complete a Go-To-Market strategy for our Centre of Excellence’s water re-use certification program. The recommendations we received provided us with strong market research, market participant interviews, and a clearer understanding of the market landscape we are entering. Most importantly, it provided us with a documented strategy that we could share with our stakeholders that defined our value propositions, key messaging, and a framework for a sales and marketing program we could deploy. I would encourage anyone launching a new product or service to take advantage of these Go-To-Market services.
Janice Isberg, MEd, Director of Operations, Edmonton Waste Management Centre of Excellence
Kurian gave a keynote speech ‘Understanding our Brand’ to the Association of the Chemical Profession of Alberta (ACPA) members at our AGM. Seldom does a group of chemists get excited about marketing or branding, but Kurian energized this crowd with his knowledgeable and very entertaining presentation. His experience and deep understanding of the topic was immediately obvious. I can hardly wait to see what branding insight emerges from the brain storming exercises he led at the end of our session. I would not hesitate to recommend Kurian to other Associations struggling with marketing and public image.
Kathy Janzen, Executive Director, Association of the Chemical Profession of Alberta
I wish I could have picked more than three attributes of Great Results, Expert, and Creative! I worked with Kurian on taking my invention, the Juice Box, to market through a technology commercialization program we did in a one day boot camp. Kurian was very knowledgeable about the process and by the end of day I felt confident about the direction we were going to take my product in. Kurian is very direct and makes you think in depth about each step of the strategy. He made sure we stayed on task and focused and I feel I got very good value out of the program. I would recommend Kurian to anyone needing a new venture sales and marketing consultant.
Nancy Wilde, Founder, Juice Box Toolbox
I engaged Kurian to develop a market assessment and Go-To-Market strategy for the launch of our new recruiting website. The resulting strategy provided an industry landscape, specific recommendations on which markets to initially enter, and what product messages would achieve the best sales results. The project was a great experience, and my key learnings were the importance of core messaging, and the process for identifying what product attributes would compel a customer purchase (… which can be vastly different than what the entrepreneur thinks they are!). There is only one thing I would do different. For my next product launch, I will be conducting a market assessment and Go-To-Market strategy at the beginning of the venture so that I can implement the recommendations into the actual creation of the product from the start!
Mark Meier, President Cazeen Resource Management
The Edmonton CFA Society hired Kurian during a recent marketing and re-branding project. Kurian’s approach helped us to look beyond the appearances of our current situation to create a marketing toolset based on what we really needed, … and not just what we asked for. The result is that we have a new set of core messages to build our market with. Kurian is fantastic to work with and we would definitely use him again.
Aaron Brown, President, Edmonton CFA Society
Kurian has broad experience and knowledge in creating and implementing marketing strategies. Even though we were the first HVAC/Mechanical company he has dealt with, he was up to speed very quickly on the industry and our company. Kurian is enjoyable to work with, has integrity and is very energetic. He helps keep us on track, and surrounds himself with like-minded people on his team.
Kurian has proven himself to be the right choice for building a sound strategy for our firm.
Gary Edwards, IMG Services
I have worked with Kurian on the development of marketing plans, sales growth strategies, lead generation, email campaigns and SEO optimization. He has an excellent knowledge of sales and marketing strategies and I would highly recommend the use of his services to any company wanting to grow its sales funnel in a focused and methodical manner and achieve successful results.
Chris Sellathamby, Vice President – Sales and Marketing at Scanimetrics Inc.
I have known Kurian for a number of years and have spoken to him on many occasions regarding marketing strategy, social media strategy and tools and business development models. I have found Kurian to be very knowledgeable in these areas and has significant experience increasing business through marketing, social media and business development. He walks the talk.
Kurian excels at advising organizations on strategies to grow their business. He is an excellent instructor and provides an engaging learning environment where participants walk away with tools and strategies to use immediately. I would recommend Kurian for both consulting and teaching engagements.
Heather Christensen, Associate Dean, Executive Education, Alberta School of Business
Kurian is a sales and marketing guru. His approach is innovative and results driven.
Kurian worked one on one with our business to really help us define who we are and what we can offer. He pushed us to think deeply and work through our own mental barriers to uncover several ‘aha’ opportunities. In the short time we spent with Kurian, we received extreme value for the investment. And, we had fun doing it. Thank you Kurian.
Michelle Manary, Partner, Reframe HR
Upon the development of my virtual nutrition company, I knew the value of implementing a key marketing program in order to launch and grow my business. I needed someone with years of marketing experience and an analytical ability in order to coach me along the way. Kurian was exactly that. He is a creative and marketing genius. His positive energy, wealth of industry knowledge, timely correspondence and strategic thinking facilitated the creation of a profitable marketing system. Kurian has been an invaluable asset to my company and comes highly recommended.
I am thankful to have the opportunity to work with Kurian as my marketing coach and mentor to develop a marketing strategy for a global travel portfolio company. He has impressed me so much with his knowledge, and I particularly treasure his visionary fresh-thinking and natural ability to lead/guide me through a set of processes and tools that I have found very easy to understand. The result is a better understanding of my data, deeper insights into my customers and a better comprehension of my marketplace. Kurian is inspiring, super intelligent, positive and charming. I thoroughly enjoy our coaching sessions. I get so much value from them, in particular, thinking on a higher strategic level. I really feel like I have learned more in the last 4 weeks than I have in the last 10 years. This had given me a lot more confidence and know-how to develop and implement a customer data led marketing strategy. I strongly recommend him.
The Three Common Challenges
Regardless of our client’s situation, there are three primary challenges they all have:
- They did not have enough prospects that converted into sales
- They did not have a compelling story that motivated prospects to act
- They did not have a system to get consistent sales results
We will help you create solutions for these challenges. Our coaching program will:
- Expand your knowledge and confidence to take the steps to effectively grow your business
- Help you stand out from your competitors
- Hold you accountable for building a focused sales and marketing system
- Give you a sense of control. (marketing really can perform consistently and predictably.)
Our marketing strategy coaching services are tailored to meet the needs of small to medium-sized business. Companies receive personalized one-on-one marketing coaching, including the creation of a Marketing Strategy and all aspects of managing and implementing the system. Fees are based on a monthly coaching retainer. The accountability of a coach helping you work a proven method is the best way to implement a Marketing System.
Selective, Personalized Business & Marketing Coaching
… we typically work with fewer than nine coaching clients at any one time.
Our coaching program is personalized to each businesses’ unique situation so we typically work with fewer than nine coaching clients at any one time. We love to work with people who understand the necessity of a marketing strategy and are willing to fully commit to creating a marketing system for their company.
|What you will receive:||A fully operational marketing strategy, plan, and lead generation system. Step by step coaching and assistance throughout the creation and implementation of both.|
|Programs:||We offer the following programs:
Want to get your first one-on-one consultation for free?
Have a specific situation you want us to help you with? Just answer a few short questions, and if we think we are a fit we will schedule your first consultation for free. Click here. (new window)
Top 10 Issues We Help Clients Solve
|We need more leads, referrals, and sales.||Create an inbound lead generation system – 1-day workshop + implementation|
|We have too many leads falling to the wayside.||Install a lead management system – 1-day workshop + implementation|
|We have too many competitors – Clients don’t know why they should choose us.||Develop a strong value proposition – 1-day workshop + implementation|
|No one knows us.||Develop a set of Key Messages and a Promotion Plan to Execute – 1-day workshop + implementation|
|We lack the staff to get marketing tasks done.||Let us do it for you|
|We are attracting the wrong kinds of clients.||Target Market based on Key Segments – 1-day workshop + implementation|
|Our sales team needs to be more effective.||Install a Sales Framework based on Buying Stages –1-day workshop + implementation|
|We don’t have a compensation model that motivates the sales team.||Install a Compensation system based on Buying Stages – 1-day workshop + implementation|
|We can’t create an accurate sales forecast.||Install a Forecasting System based on Buying Stages – 1-day workshop + implementation|
|We need a better strategy.||Create one with our signature Marketing Strategy in a day Workshop – 4 to 8 days of prior and post research + 1-day workshop + implementation|
What to do next
|Get started by giving us a little bit of information. Click here.|