• Home
  • Our Method & Approach
    • Ascend “Instant Marketing Team” – Virtual Marketing Department
    • Managed Online Marketing
    • Marketing Coaching Services
    • Elevator Pitch Coaching
    • Get Advice From a Sales & Marketing Expert
    • Ascend Customer and Market Research Services
    • 7 Key Marketing Principles
    • Go To Market Strategy
  • Speaking & Workshops
  • All of Our Posts
  • 60+ Testimonials
  • About Us
  • Media Appearances
  • Contact Us
  • Search

StrategyPeak - Strategic Marketing Consultants

We Help Companies Grow with Proven Sales & Marketing Systems

  • Instant Marketing Team
  • Managed Online Marketing
  • Marketing Coaching
  • Get Marketing Advice

The Problem with Marketing a Better Dental Floss

by Kurian M. Tharakan

I’ve been flossing since I was a kid. Yes, it has been a long and established habit of my dental hygiene. Everyday, for years, I have been stringing out the floss from the little container, yanking back against the little metal piece to break it to the appropriate length, twirling it between my two index fingers (the proper way to do it), and then running the floss through all my teeth thereby removing the lodged food particles associated with gingivitis and (the dreaded) halitosis.

The routine was established into a technique, and the technique was placed into my daily habit autopilot. Invariably the floss I used would break, fray, and most of the time get caught between by tightly spaced teeth. Annoying, but I lived with the inconvenience. I did not think to “search for a solution”.

One day, after my regular dental checkup, my dentist gave me a sample of a “new” kind of dental floss. The new stuff promised to glide between my teeth, without fraying, breaking, or getting caught. I tried it. I was amazed. It didn’t break, didn’t fray, didn’t get caught. This is the only brand of dental floss I now buy, but it took someone physically placing it into my hand through a trial package to get me to switch.

Why?

Living with the frayed thread of flossing was part of my routine. I didn’t know that I had any other option. As well, the level of “pain” was not high enough to get me to actively search for another solution, so I just continued with the inertia of my previous “habit”.

This also happened with my previous favorite brand of shaving blades. I loved my Trac 2 twin blade system, and when the three blade version came along, I tried and switched to that. When they offered a 4 blade system, and then a 5 blade, I asked myself “what’s next, a 16 blade version?” It sounded silly to me, UNTIL I was given a 5 blade system to try along with gel based shaving cream. The result, the closest shave I’ve ever had, with next to no cuts.

Both situations illustrate the necessity of a “try” offer in your marketing. Most people cannot imagine what’s possible as easily as they can TRY the EXPERIENCE for themselves.

 

About Kurian Tharakan

Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, a 27 year veteran of the sales and marketing industry, and the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell. He has consulted for companies in numerous sectors, including Retail, Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and Life Sciences. In addition to his consulting practice, he has also been an Executive in Residence at the business accelerators TEC Edmonton and NABI where he has assisted clients with their go-to-market strategy. Prior to StrategyPeak, Mr. Tharakan was a vice president of sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500.

Entertaining, Motivational, Funny. Book Kurian to Speak.


That's me above, doing my best "Entertaining, Motivational, Funny. Hundreds of Stories. A Thousand Insights." expression. (I really do need to get a better photographer to capture the moment.) Anyways, Click Here to See All the Sales & Marketing Keynote Speaker Topics and Workshops

Get the Amazon Best Seller

“When someone loses their way, it is almost always because they have lost their story. When they regain their story, they will regain their way.” – Kurian M. Tharakan

Download the Infographic

Click to Download

Download a Chapter





Get Marketing Coaching

Get Up and Running Fast with Our On-Demand or Scheduled Coaching Services.

What’s Your Score? How Many of These Easy Persuasion Tactics Are You Using?

6-Easy-Persuasion-Tactics Download this FREE Infographic listing Six Easy Persuasion Tactics You Should be Using … but probably aren’t

Subscribe to Our Strategy Posts

We hate SPAM as much as you do! Instant unsubscribe anytime.

Contact Us

KURIAN MATHEW THARAKAN
Managing Director
Strategic Marketing Services


StrategyPeak Sales & Marketing Advisors
204, 10108 - 125 Street
Edmonton, Alberta, T5N 4B6
Canada

See our Internet Marketing Tools Directory
Complete our Signature Marketing Audit

Website Terms and Conditions

Here’s Our vCard

Follow Us …

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • Instant Marketing Team
  • Managed Online Marketing
  • Marketing Coaching
  • Get Marketing Advice

© 2025 StrategyPeak - Strategic Marketing Consultants · Rainmaker Platform