... A powerful story about what it means to really know your customer by Kurian M. Tharakan Marketing guru Jay Abraham likes to relate a story that perfectly illustrates the need to understand the cost of customer acquisition and lifetime … [Read more...]

... and seven things you can do to re-start the engine now by Kurian M. Tharakan As a business person, if one of your aims is to use social media to act as a business lead generation device, there’s no better tool than LinkedIn. With over 260 … [Read more...]

... and why most bankers, engineers, lawyers, and accountants don't get it by Kurian M. Tharakan One of the most perplexing statements I make to the students in my marketing classes is, "You can't buy a Ford." Their first thought is, "What's … [Read more...]

by Kurian M. Tharakan A 2007 study published in the Archives of Sexual Behavior, found over 237 reasons why people want to have sex. The researchers, David Buss and Cindy Meston, asked close to 2,000 people why they engaged in sex and discovered … [Read more...]

... or what a can opener can teach you about understanding the customer by Kurian M. Tharakan The canning of foods was a novel and highly useful invention developed in the late 1790's, prodded forward by a French military contest to develop a … [Read more...]

"You Keep Using That Word. I Do Not Think It Means What You Think It Means." - Inigo Montoya, The Princess Bride (1987) by Kurian M. Tharakan What's Your Strategy? When I ask business owners what their strategy is, I usually get one of the … [Read more...]

A simple tactic to get prospects to make a decision. (... it works on bosses, spouses, and small children too!) by Kurian M. Tharakan One of the great annoyances of the sales process is to find your prospect in a state of indecision, … [Read more...]

by Kurian M. Tharakan A letter from a daughter to her parents: Dear Mom & Dad, I’m sorry I haven’t written in a while, but I’ve been in a horrible car accident. I know that when you sent me off to my first year in college, you had hoped … [Read more...]

by Kurian M. Tharakan Soichiro Honda, son of a blacksmith and a self-taught mechanical genius, founded the Honda Motor Company in 1948. The firm was started to provide small engines to attach to bicycles, but by 1949 had branched out to … [Read more...]

by Kurian M. Tharakan The cell phone bill for the month was $2,400!! Thankfully it wasn't mine. My friend had just gotten back from a trip to Cabo San Lucas and Phoenix, and was happily using his smart phone to Google Map his way around, not … [Read more...]