Shark Tank is a critically acclaimed business pitch show on which aspiring entrepreneurs present their business ideas to a panel of wealthy investors, known as “Sharks,” in hopes of securing funding. A successful pitch in this high-pressure … [Read more...]

As a business owner, you know that building trust with your customers is crucial for business growth. In today’s digital landscape, where consumers have countless options at their fingertips, social proof emerges as a powerful tool to influence … [Read more...]

Standing out from the crowd is more challenging than ever in a world bombarded with information. But, the key to capturing and holding public attention lies in the power of a “big idea.” This concept, central to marketing, is a fundamental principle … [Read more...]

Innovation is the key to staying ahead in the market. Transforming existing products into fresh, innovative offerings requires a creative approach to design and functionality. Here are three ways to breathe new life into your current product … [Read more...]

By implementing a strategic product stack, merchants can dramatically improve their conversions and AOV. Beginners may confuse the concept of product bundling with building a strategic product stack. And although they are related, a product stack … [Read more...]

I recently presented a keynote on personal branding at a student conference in the Canadian Rockies. The audience was an impressive group of young people destined to become the next generation of business leaders. The article below is a summary of … [Read more...]

... and what CEOs can do about it. by Kurian Mathew Tharakan I was reading an article in Entrepreneur magazine titled, "Five Reasons Companies Fail," which highlights the following list of CEO mistakes that can spell disaster for a firm. … [Read more...]

by Kurian Mathew Tharakan Leadership. Some people occupy the role, some aspire to it, others have it thrust on them. Regardless of whether your role as a leader was given, earned, or compelled, your ability to fulfill leadership’s demands, earn … [Read more...]

(… or how to 28X–120X your results with one crucial step.) by Kurian Mathew Tharakan ... most of us haven’t been taught a fundamental truth about the persuasion process ... As a leader, you are in the business of selling your ideas to your … [Read more...]

When sales of the popular magazine began to slip, one little football phone came to the rescue that would see subscriptions soar. by Kurian M. Tharakan A recent article in Rolling Stone revealed the awesome power that novel marketing can have … [Read more...]