(… aren’t all Rotarians supposed to be nice?) by Kurian M. Tharakan The last two months have been busy for speaking gigs. I’ve done four full workshops, two keynotes, and two presentations to local Rotary Clubs. Over the years, I’ve spoken to … [Read more...]

The Ultimate Guide to Writing an Unforgettable Elevator Speech by Kurian M. Tharakan Author's Note: I am astounded that this page receives thousands of readers each month. That number tells me that there are a lot of people looking for solid advice … [Read more...]

… but if you could listen to their hidden conversations, you might be amazed at what you discover by Kurian M. Tharakan Author’s note: This was one of the most profoundly insightful client engagements that I have had. It was clear that a 2-year … [Read more...]

by Kurian M. Tharakan Author’s Note: Firing a client is never a pleasant task, but every so often it needs to be done. Take a look at the fireable offences below. Do you recognize any of them? If so, you are in an abusive relationship. … [Read more...]

by Kurian M. Tharakan These are some of the most dangerous words I have heard people utter during the last 27 years of business consulting. They form a virus that stifles innovation, blinding people to the power of different perspectives, nuances … [Read more...]

Author's Note: Here are 10 marketing strategy examples that demonstrate how simple changes in your strategy, tactics, and customer insights can dramatically supercharge your results. These stories are not listed in any particular order, and you can … [Read more...]

… it's surprisingly easy to alter recall! by Kurian M. Tharakan Words have power. They can shape someone's imagination, place ideas in their head, form concrete “memories”, and shape perceptions. Of course, used incorrectly, words can also … [Read more...]

... or why mirroring your client is a power persuasion tactic by Kurian M. Tharakan Mimicry, the act of copying or mirroring someone else’s speech, gestures, or physical movements, is a natural part of human conversation. An example is when a … [Read more...]

… creating high demand value through wrapped product bundling by Kurian M. Tharakan In 1979, Dan Bricklin and Bob Frankston released VisiCalc, the world’s very first electronic spreadsheet for early microcomputers like the Apple II and Tandy … [Read more...]

... a surprisingly simple way to get people to value you more! by Kurian M. Tharakan Dan Ariely, a professor of psychology and behavioral economics at Duke University, relates a story of meeting a locksmith. The fellow complained that when he … [Read more...]