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How to Re-Construct Someone’s Memory With Just a Few Choice Words

… it's surprisingly easy to alter recall! by Kurian M. Tharakan Words have power. They can shape someone's imagination, place ideas in their head, form concrete “memories”, and shape perceptions. Of course, used incorrectly, words can also … [Read more...]

How to Use Mimicry for Fun and Profit

... or why mirroring your client is a power persuasion tactic by Kurian M. Tharakan Mimicry, the act of copying or mirroring someone else’s speech, gestures, or physical movements, is a natural part of human conversation. An example is when a … [Read more...]

Stealth Marketing with Product Bundling

… creating high demand value through wrapped product bundling by Kurian M. Tharakan In 1979, Dan Bricklin and Bob Frankston released VisiCalc, the world’s very first electronic spreadsheet for early microcomputers like the Apple II and Tandy … [Read more...]

How to Instantly Increase Your Value and Desirability

... a surprisingly simple way to get people to value you more! by Kurian M. Tharakan Dan Ariely, a professor of psychology and behavioral economics at Duke University, relates a story of meeting a locksmith. The fellow complained that when he … [Read more...]

A Simple Pricing Strategy to Increase Revenues

... or why college kids have no clue about the price of beer by Kurian M. Tharakan Here is one of the simplest pricing strategies you can use to increase your revenues. In a paper published in the Journal of Consumer Research in 1983, Duke … [Read more...]

How Deep Customer Insights Boosted Timberland’s Flagging Sales

… it all starts with a complete understanding of the customer by Kurian M. Tharakan As a marketing consultant, I have the opportunity to work with many different types and sizes of companies. Regardless of the firm, I see one common mistake … [Read more...]

Sex or Romance? How Cialis Outsmarted Viagra.

... or how to strategically outmaneuver a strong, entrenched, competitor by Kurian M. Tharakan Businesses often find themselves in situations where they face strong incumbent competition, and it can be challenging to find a way to gain a … [Read more...]

21 Winning Twitter Marketing Strategies, Tactics, and Tools

by Kurian M. Tharakan Here are 20+ Twitter marketing strategies, tactics, and tools to boost your presence and engagement! Twitter Marketing Strategy - You Use a great photo that conveys your intended brand image. The profile allows you 160 … [Read more...]

How to Spend $97,000 Building an App Nobody Wants to Buy

... or why if you build it, they may not come. by Kurian M. Tharakan Last year I met a new entrepreneur who was so inspired after reading the book App Empire that she immediately hired a developer to build an app based on (in her mind) a … [Read more...]

A Brilliant Negotiation Tactic

... you won the point, but did you negotiate the right thing? by Kurian M. Tharakan I spent 12 years of my career in the corporate finance business, buying companies, selling companies, and raising capital. The vast majority of this time was … [Read more...]

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Entertaining, Motivational, Funny. Book Kurian to Speak.


That's me above, doing my best "Entertaining, Motivational, Funny. Hundreds of Stories. A Thousand Insights." expression. (I really do need to get a better photographer to capture the moment.) Anyways, Click Here to See All the Sales & Marketing Keynote Speaker Topics and Workshops

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“When someone loses their way, it is almost always because they have lost their story. When they regain their story, they will regain their way.” – Kurian M. Tharakan

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What’s Your Score? How Many of These Easy Persuasion Tactics Are You Using?

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KURIAN MATHEW THARAKAN
Managing Director
Strategic Marketing Services


StrategyPeak Sales & Marketing Advisors
204, 10108 - 125 Street
Edmonton, Alberta, T5N 4B6
Canada

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