… it's surprisingly easy to alter recall! by Kurian M. Tharakan Words have power. They can shape someone's imagination, place ideas in their head, form concrete “memories”, and shape perceptions. Of course, used incorrectly, words can also … [Read more...]

... or why mirroring your client is a power persuasion tactic by Kurian M. Tharakan Mimicry, the act of copying or mirroring someone else’s speech, gestures, or physical movements, is a natural part of human conversation. An example is when a … [Read more...]

… creating high demand value through wrapped product bundling by Kurian M. Tharakan In 1979, Dan Bricklin and Bob Frankston released VisiCalc, the world’s very first electronic spreadsheet for early microcomputers like the Apple II and Tandy … [Read more...]

... a surprisingly simple way to get people to value you more! by Kurian M. Tharakan Dan Ariely, a professor of psychology and behavioral economics at Duke University, relates a story of meeting a locksmith. The fellow complained that when he … [Read more...]

... or why college kids have no clue about the price of beer by Kurian M. Tharakan Here is one of the simplest pricing strategies you can use to increase your revenues. In a paper published in the Journal of Consumer Research in 1983, Duke … [Read more...]

… it all starts with a complete understanding of the customer by Kurian M. Tharakan As a marketing consultant, I have the opportunity to work with many different types and sizes of companies. Regardless of the firm, I see one common mistake … [Read more...]

... or how to strategically outmaneuver a strong, entrenched, competitor by Kurian M. Tharakan Businesses often find themselves in situations where they face strong incumbent competition, and it can be challenging to find a way to gain a … [Read more...]

by Kurian M. Tharakan Here are 20+ Twitter marketing strategies, tactics, and tools to boost your presence and engagement! Twitter Marketing Strategy - You Use a great photo that conveys your intended brand image. The profile allows you 160 … [Read more...]

... or why if you build it, they may not come. by Kurian M. Tharakan Last year I met a new entrepreneur who was so inspired after reading the book App Empire that she immediately hired a developer to build an app based on (in her mind) a … [Read more...]

... you won the point, but did you negotiate the right thing? by Kurian M. Tharakan I spent 12 years of my career in the corporate finance business, buying companies, selling companies, and raising capital. The vast majority of this time was … [Read more...]