… increasing scarcity makes you more valuable by Kurian M. Tharakan Scarcity is a powerful motivator. For example, which of the following headlines has the greater appeal: Da’ Vinci’s Mona Lisa on Display at the Museum of Art – 1 Day Only.  … [Read more...]

by Kurian M. Tharakan Almost everyone has heard of the Pareto Principle, or the 80/20 rule. In marketing, the principle could be acknowledged as 80% of your sales come from 20% of your customers, or that 80% of your profits come from 20% of your … [Read more...]

by Kurian M. Tharakan There are only three ways to increase the sales of a product: Increase the number of customers; or Increase the volume of the sale per transaction (higher price per item / more items per sale); or Increase the frequency of … [Read more...]

by Kurian M. Tharakan The classic advertising formula is AIDA: Attention, Interest, Desire, and Action. Follow the formula, harvest massive sales. Theoretically. But how do you EFFECTIVELY capture the prospect’s attention? Gimmicks, stunts, or … [Read more...]

by Kurian M. Tharakan This concept is about three things: Marketing is about making it easy for the customer to say “YES!” Most customers aren’t incessantly thinking about your product or service and every possible way to buy it from you. … [Read more...]

by Kurian M. Tharakan Once of the most common mistakes new entrepreneurs make is not accurately determining what their Impact Radius should be.  An Impact Radius can be defined as the geographic region that your business could realistically … [Read more...]

by Kurian M. Tharakan The Core Utility of a product is its most functional, practical, aspect in solving a need of a customer. For a car its transportation. For a restaurant its food. For a house its shelter. The core utility delivers upon the most … [Read more...]