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StrategyPeak - Strategic Marketing Consultants

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Post Sale Reassurance

Post Sale Reassurance

by Kurian M. Tharakan Congratulations! You’ve closed the big sale! The contract has been signed, the product delivered, and the customer is happy! The process is done…isn’t it? Don’t bet on it! Beginners often believe that they have crossed the … [Read more...]

Social & Psychological Risk – Two Reasons Why Customers May be Afraid of You

Social & Psychological Risk – Two Reasons Why Customers May be Afraid of You

by Kurian M. Tharakan When instant coffee was introduced in the early 1900's, it was a huge disappointment in sales. Why? There was a general perception by the public that any housewife (remember, this was still the age of the housewife who stayed … [Read more...]

The Form Factor

The Form Factor

by Kurian M. Tharakan A product’s design elements can significantly affect the marketplace’s perception and acceptance. Do you remember the first handheld mobile phones? They were big, clunky, and short on battery life. But we didn’t care because … [Read more...]

Fading Opportunities – Boost Your Persuasion Powers with this Simple Technique

Fading Opportunities – Boost Your Persuasion Powers with this Simple Technique

… increasing scarcity makes you more valuable by Kurian M. Tharakan Experienced negotiators know that a limited opportunity is often more attractive than one that is in ample supply [as everything, there are exceptions to this rule]. Scarcity … [Read more...]

Multiply Your Sales with Concentric Offerings

Multiply Your Sales with Concentric Offerings

by Kurian M. Tharakan Almost everyone has heard of the Pareto Principle, or the 80/20 rule. In marketing the principle could be acknowledged as 80% of your sales come from 20% of your customers, or that 80% of your profits come from 20% of your … [Read more...]

Increasing Hot Sauce Sales

Increasing Hot Sauce Sales

by Kurian M. Tharakan There are only three ways to increase the sales of a product: Increase the number of customers; or Increase the volume of the sale per transaction (higher price per item / more items per sale); or Increase the frequency of … [Read more...]

Harness the Power of The Doppler Cascade

Harness the Power of The Doppler Cascade

by Kurian M. Tharakan The classic advertising formula is AIDA: Attention, Interest, Desire, and Action. Follow the formula, harvest massive sales. Theoretically. But how do you EFFECTIVELY capture the prospect’s attention? Gimmicks, stunts, or … [Read more...]

Program the Purchase

Program the Purchase

by Kurian M. Tharakan This concept is about three things: Marketing is about making it easy for the customer to say “YES!” Most customers aren’t incessantly thinking about your product or service and every possible way to buy it from you. … [Read more...]

Impact Radius

Impact Radius

by Kurian M. Tharakan Once of the most common mistakes new entrepreneurs make is not accurately determining what their Impact Radius should be.  An Impact Radius can be defined as the geographic region that your business could realistically … [Read more...]

Power Strategy: Define The Core Utility & Secondary Offering

Power Strategy: Define The Core Utility & Secondary Offering

by Kurian M. Tharakan The Core Utility of a product is its most functional, practical, aspect in solving a need of a customer. For a car its transportation. For a restaurant its food. For a house its shelter. The core utility delivers upon the most … [Read more...]

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Entertaining, Motivational, Funny. Book Kurian to Speak.

Kurian Mathew Tharakan  - Keynote Speaking Topics
That's me above, doing my best "Entertaining, Motivational, Funny. Hundreds of Stories. A Thousand Insights." expression. (I really do need to get a better photographer to capture the moment.) Anyways, Click Here to See All the Sales & Marketing Keynote Speaker Topics and Workshops

Download this ebook! 31 Jam Packed Pages of Sometimes Funny, Often Surprising, Marketing Strategies & Tactics.

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Know What Your Customers Are Thinking

Know Your Customer

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KURIAN MATHEW THARAKAN
Managing Director
Strategic Marketing Services
780.237.1572 direct


StrategyPeak Sales & Marketing Advisors
503, 10108 - 125 Street
Edmonton, Alberta, T5N 4B6
Canada

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