... or why you probably REALLY don't know whether your doctor is a REAL doctor! by Kurian M. Tharakan Author's note: I'm guessing that you don't really know that you are a writer until you start receiving hate mail. If that's correct, I must … [Read more...]

Even identical cookies taste better when ... by Kurian M. Tharakan The baking of cookies has been documented as early as the 7th century CE in Persia. When the Muslims occupied Spain in the 8th century, they brought these treats to the kitchens … [Read more...]

… or what sailing can teach you about start-up strategy by Kurian M. Tharakan The earliest depiction of a sailing ship was found on a painting discovered in the Middle East from 5000 – 5500 BCE. In the old world, sailing was such an important … [Read more...]

What is the meaning of FUD? by Kurian M. Tharakan Beyond products like the microprocessor, software, and network communications, the technology industry has also given us new lessons in marketing. FUD is one of them. FEAR, UNCERTAINTY, and … [Read more...]

... the power lies in the easy swing of the gate! by Kurian M. Tharakan Regardless of what your company sells as an end product to a customer, that customer has ultimately “bought” many little things along the way before making that final … [Read more...]

by Kurian M. Tharakan In 1969, the Boeing Corporation created the world’s first jumbo jet, the Boeing 747. People will recognize its familiar double deck “hump” profile, four engines, 266,000 lbs of thrust. and the ability to transport over 600 … [Read more...]

by Kurian M. Tharakan Imagine that it is a blistering hot sunny day on the beach. You would really like a beer, but all you have with you is water. QUESTION: How much would you be willing to pay for that ice-cold beer? There could be a number … [Read more...]

by Kurian M. Tharakan Imagine that you have heard about a new restaurant, but before you try it, you decide to check out the online reviews. Although the vast majority of the reviews are positive, there are mentions that there isn’t enough … [Read more...]

by Kurian M. Tharakan The dangers of second hand smoke have been well documented in recent decades. The Centers For Disease Control estimates that: Second-hand smoke causes nearly 34,000 premature deaths from heart disease each year in the … [Read more...]

Why? "Because," I Say ... by Kurian M. Tharakan Some may want to believe otherwise, but most of our daily activity is conducted on autopilot scripts. There is a simple reason for this. If viewed from the sheer amount of mental horsepower required … [Read more...]