... or why college kids have no clue about the price of beer by Kurian M. Tharakan Here is one of the simplest pricing strategies you can use to increase your revenues. In a paper published in the Journal of Consumer Research in 1983, Duke … [Read more...]

… it all starts with a complete understanding of the customer by Kurian M. Tharakan As a marketing consultant, I have the opportunity to work with many different types and sizes of companies. Regardless of the firm, I see one common mistake … [Read more...]

... or how to strategically outmaneuver a strong, entrenched, competitor by Kurian M. Tharakan Businesses often find themselves in situations where they face strong incumbent competition, and it can be challenging to find a way to gain a … [Read more...]

by Kurian M. Tharakan Here are 20+ Twitter marketing strategies, tactics, and tools to boost your presence and engagement! Twitter Marketing Strategy - You Use a great photo that conveys your intended brand image. The profile allows you 160 … [Read more...]

... or why if you build it, they may not come. by Kurian M. Tharakan Last year, I met a new entrepreneur who was so inspired after reading the book App Empire that she immediately hired a developer to build an app based on (in her mind) a … [Read more...]

... you won the point, but did you negotiate the right thing? by Kurian M. Tharakan I spent 12 years of my career in the corporate finance business, buying companies, selling companies, and raising capital. The vast majority of this time was … [Read more...]

... or why you probably REALLY don't know whether your doctor is a REAL doctor! by Kurian M. Tharakan Author's note: I'm guessing that you don't really know that you are a writer until you start receiving hate mail. If that's correct, I must … [Read more...]

Even identical cookies taste better when ... by Kurian M. Tharakan The baking of cookies has been documented as early as the 7th century CE in Persia. When the Muslims occupied Spain in the 8th century, they brought these treats to the kitchens … [Read more...]

… or what sailing can teach you about start-up strategy by Kurian M. Tharakan The earliest depiction of a sailing ship was found on a painting discovered in the Middle East from 5000 – 5500 BCE. In the old world, sailing was such an important … [Read more...]

What is the meaning of FUD? by Kurian M. Tharakan Beyond products like the microprocessor, software, and network communications, the technology industry has also given us new lessons in marketing. FUD is one of them. FEAR, UNCERTAINTY, and … [Read more...]