... or how to upsell your customers by 1040% by using these simple techniques by Kurian M. Tharakan During one of my recent trips to the US, I found myself shopping in an upscale mall in Scottsdale, Arizona. Turning a corner I glimpsed a sign, … [Read more...]

by Kurian M. Tharakan Nicholas Guéguen is a professor of psychology at université de Bretagne Sud in France. In 2013, he published a paper describing an experiment where a male confederate approached 300 women at random and asked for their phone … [Read more...]

... or how to rocket your brand to first place overnight with this simple trick from the advertising industry by Kurian M. Tharakan In 1924, Philip Morris introduced Marlboro cigarettes and targeted them to the women's market. But in the 1950's … [Read more...]

by Kurian M. Tharakan "You, yes you, have the personality of wet concrete." Obviously, anyone saying this to you is clearly not a friend, because the common perception is that wet concrete is boring, lifeless, and dull. But imagine if you had the … [Read more...]

All value is relative. No value is absolute! by Kurian M. Tharakan You have found the perfect home to buy. How much should you pay? It all depends, doesn't it? To come up with an answer, the primary question may be what the price of the … [Read more...]

a simple technique to amplify your persuasion attempts by Kurian M. Tharakan Because we are social beings, we learn and are influenced by the actions of others, especially when we are in uncertain or ambiguous social settings. We look for … [Read more...]

strategy lessons from the retail shelves by Kurian M. Tharakan American pharmacist John Pemberton (shown at right) invented a non-alcoholic version of his Pemberton's French Wine Coca, in his Columbus, Georgia drugstore in 1886. He called it … [Read more...]

by Kurian M. Tharakan In 1968, at the height of the Vietnam war, there was over 543,000 American military personnel in the theatre of conflict, but only 80,000 of these were considered actual combat troops. What was everyone else doing? … [Read more...]

... lessons in how to grow, even if you are in a brutally competitive market by Kurian M. Tharakan It is estimated that over 100,000 hospital patient deaths occur in the US each year as direct result of mistakes that lead to adverse drug … [Read more...]

... or why Tiger Woods does better when putting to save par than when trying for a birdie by Kurian M. Tharakan Daniel Kahneman and Amos Tversky are two of the most notable pioneering figures in the field of the psychology of judgment and … [Read more...]