... the power lies in the easy swing of the gate! by Kurian M. Tharakan Regardless of what your company sells as an end product to a customer, that customer has ultimately “bought” many little things along the way before making that final … [Read more...]

by Kurian M. Tharakan In 1969, the Boeing Corporation created the world’s first jumbo jet, the Boeing 747. People will recognize its familiar double deck “hump” profile, four engines, 266,000 lbs of thrust. and the ability to transport over 600 … [Read more...]

by Kurian M. Tharakan Imagine that it is a blistering hot sunny day on the beach. You would really like a beer, but all you have with you is water. QUESTION: How much would you be willing to pay for that ice-cold beer? There could be a number … [Read more...]

by Kurian M. Tharakan Imagine that you have heard about a new restaurant, but before you try it, you decide to check out the online reviews. Although the vast majority of the reviews are positive, there are mentions that there isn’t enough … [Read more...]

by Kurian M. Tharakan The dangers of second hand smoke have been well documented in recent decades. The Centers For Disease Control estimates that: Second-hand smoke causes nearly 34,000 premature deaths from heart disease each year in the … [Read more...]

Why? "Because," I Say ... by Kurian M. Tharakan Some may want to believe otherwise, but most of our daily activity is conducted on autopilot scripts. There is a simple reason for this. If viewed from the sheer amount of mental horsepower required … [Read more...]

by Kurian M. Tharakan Across the world, tens of thousands of people die each year as a result of not being able to find a suitable organ donor for their ailment. An oft-cited Gallup poll showed that although over 85% of US Citizens approved of the … [Read more...]

... or why your personal motives colour your ability to persuade! by Kurian M. Tharakan Have you ever had to meet an unfamiliar group of people? People who do not know (yet) why they should trust, believe, or pay attention to you? If you are … [Read more...]

… or why the key to persuading even the most bull-headed person is understanding they may not know what they are talking about by Kurian M. Tharakan Author’s note: This is one of the simplest and most powerful methods of persuasion. It’s easier to … [Read more...]

... or how the choice of a brand name can create lethal results by Kurian M. Tharakan For emergency management and preparedness agencies like FEMA, a key task is to convince the public of the seriousness of the danger they face and have them … [Read more...]